RightShop is the first personalized intelligence layer for consumer product decisions — evaluating every product against your individual biology, not averaged assumptions or marketing claims.
Personalized RightScore
Score adaptation as your profile evolves
RightShop maps product composition against your individual profile — your biology, sensitivities, health priorities, and goals. The same product will score differently for different people. That’s the point.
Generic labels, popularity rankings, and one-size-fits-all wellness claims don’t tell you anything meaningful. Your RightShop does.
By asking the more precise question, we create a more useful answer — one that’s specific to your life, not an average of everyone else’s.
The same product will produce a different RightScore for different users.
“Is this product good?” — answered with crowd ratings, paid rankings, and marketing claims that apply to no one in particular.
“Is this right for me?” — evaluated against your biology, sensitivities, life stage, health priorities, and goals. Specific to you.
RightShop evolves from a decision-support tool into an agentic intelligence layer — proactive, health-data-aware, and built to integrate wherever decisions are made.
Search for a product. Get your personalized RightScore and a clear explanation. Ask follow-up questions in plain language. Know, before you buy — without the guesswork or fear tactics.
Connect Apple Health, Oura, Whoop, and other platforms — or upload any lab result directly. Blood panels, hormone tests, microbiome reports. RightShop parses your biomarkets and recalibrates your RigtScore against your actual biology, not just your stated preferences.
The system reads context — life-stage changes, seasonal climate, health trends — and surfaces better choices ahead of time. Integration across health platforms means it already knows what you need.
“Order what I need.” RightShop shortlists, prioritizes by RightScore, and executes — quietly optimizing your choices across every platform, without requiring your constant attention.
Each RightScore surfaces the variables that matter most for your specific profile. Not a black box — a transparent, factor-by-factor breakdown you can interrogate and act on.
Strict caps for carcinogens and high-risk ingredients establish a product health floor first. That baseline is then dynamically adjusted using your RightRecipe — biology, sensitivites, goals, life stage — to produce a final score that is uniquely yours.
Ingredient safety
85
Skin sensitivity
72
Hormone health
58
Your health goals
91
Allergen exposure
66
Available today as an app and browser extension — wherever you’re considering a product, your personalized intelligence is there too.
A personalized score from 0 to 100 for every product, with a clear explanation of why it does or doesn’t fit your profile. Not a crowd consensus. Not an average. Specific to you, right now.
A dynamic profile that captures your biology, sensitivities, life stage, and goals. As your inputs change — pregnancy, perimenopause, new sensitivities, new priorities — your scores update in real time.
Ask anything in natural language. “How does this interact with acne-prone skin?” “Why should I care about parabens specifically?” Answers grounded in science, framed around your profile — not generic warnings.
As your profile evolves, and the science advances, scores update accordingly. A score today may differ next year — because you’ve changed, or because we know more. That responsiveness is by design.