We translate ingredient science into personalized product decisions.
168 chemicals
reach women from personal products daily
20% exposed daily
to carcinogens in personal care products
50% infertility
in women with high PFAS levels (1 year)
Parabens, sulphates
Glycerin, vitamin C
Glycerin, vitamin C
You shouldn’t have to play Russian roulette with your hormones whenever you shop!
Yet today labels are unclear, influencers are unqualified and “clean” has no standard.
We fix that. RightShop empowers you to shop healthier — with purpose, privacy and peace of mind.
Whether you’re in-store or online, shop smarter anwhere — via browser or app. Explore products through RightShop’s secure system. No new store. No closed ecosystem.
Create your custom health profile starting with less than five minutes of simple questions. We ensure your health data is: opt-in, anonymized and never sold.
See if a product is right for you based on your health risks, ethics and product ingredients. We break down what brands don’t explain.
We analyze ingredients and additives and share a personalized RightScore™ — with better product alternatives.
Fast. Personalized. Rational. We’re rewriting commerce so doing the right thing isn’t a compromise, it’s easy.
Before you buy, check your personalized, science-backed score for every product.
Built from ingredient science, exposure risk and your health profile — your RightScore is tailored to you. Not generic. Not sponsored.
Same product.
Different RightScore.
I used to spend 30 minutes reading labels and still felt unsure. Now I scan, see my score, and decide in seconds. It's like having a health expert in my pocket.
Beta Tester · London
Finally, something that doesn't just scare you with ingredient lists but actually explains what matters for your body. The personalization is a game-changer.
Beta Tester · London
As a mom, I needed something I could trust. RightShop doesn't do blanket bans or fear lists — it gives context. That's exactly what was missing.
Beta Tester · New York
I used to spend 30 minutes reading labels and still felt unsure. Now I scan, see my score, and decide in seconds. It's like having a health expert in my pocket.
Beta Tester · London
Finally, something that doesn't just scare you with ingredient lists but actually explains what matters for your body. The personalization is a game-changer.
Beta Tester · London
As a mom, I needed something I could trust. RightShop doesn't do blanket bans or fear lists — it gives context. That's exactly what was missing.
Beta Tester · New York
Initially, it’s just a few questions — taking less than five minutes — to start activating this area of precision health. If you want to share more health data in the future (labs, genetics, wearable data), when those features become available, your insights will get more precise.
Behind RightShop is a unique intelligence engine that seeks to understand you — your health, risks, goals and values — and then matches that data with scientifically validated sources and databases related to the ingredients in the products you shop. Scores get better as we learn your buying behaviour and from community feedback.
Absolutely not. A product might be a 75 for one person but a 40 for another due to a specific sensitivity or biological marker. The RightScore you see is specific to you, and only you — it’s not a general health score.
Just like no two people are the same, the best products for an individual aren’t the same either. RightShop’s personalization engine goes beyond barcode scanning apps and applies the principles of Functional Medicine to every single product score you see. That’s how you know you’re always getting the best insight for you — and no one else.
RightShop has partnered with a world-leading health data privacy company to ensure your health data can never be hacked or de-anonymized. We take this so seriously that our company couldn’t even access your personal health data if we tried.
No. RightShop is a decision-support tool for personal wellness, not a diagnostic tool. We help you make more informed purchasing decisions based on science and your personal profile.
The global team behind RightShop represents more than 100 years of combined scientific and medical field knowledge. Expert knowledge is augmented by AI and leading-edge algorithmic math to bring your RightScore to life and to validate its accuracy.